November 3, 2009
As the 21st Century web page states, these programs put a
“spotlight on the world’s most underreported stories. Each episode features 2-3 character-driven, human interest stories that reflect some of the most important issues affecting the world, and our lives today. Our cameras offer unique and often unparalleled access to people and places and stay to bring you the stories as they unfold over time, long after other news outlets leave. From the child labor situation in Tanzania to the woman’s struggle in Afghanistan, from the poverty streets in Somalia, to the frontline of the guerilla war in Colombia, this series brings home the stories viewers care about, but rarely see.”
Unlike UNIFEED, that offers footage featuring the UN’s work around the world, 21st Century is presented as a fully-packaged programme with a professional anchor, similar in style to a TV feature series you would find being offered by an international broadcaster.
This format, incorporating “narrative storytelling with balanced, accurate reporting” and which is adaptable to local languages has proved very successful – currently 50 international broadcasters air the magazine monthly, including BBC World and RTVE